Yesterday I heard that Klout is officially closing its virtual doors. During its heyday, Klout was a pretty cool experience in that they sent me all kinds of free stuff for being an “influencer”. In 2018 I still don’t know what they meant by that term, how they averaged our online Klout score, or why gift cards for fast food chains were gifted to people who had been deemed “experts” in the online arena of publishing. All I know is that I spent said gift cards on a lot of coffee and checked my score from time to time.
After a year or so, Klout ended their perks program and I quit being interested. Don’t judge. I started buying my own coffee again and Klout began judging people’s influence across the internet with zero incentive for people to care. This month they are shutting down.
Klout, you had a good run. Now, as you drift off into the digital graveyard (I still miss Netscape Navigator) I thought it would be fitting if I left a blog post dedicated to you. It’s the least I can do. Having you deem me an expert in four different categories will never compare to my DAD OF THE YEAR mug, but it’s still pretty cool.